NEM Insurance strategises for stronger brand

THE Group Managing Director/Chief Executive Officer, NEM Insurance Plc, Tope Smart, said the board and management of the company was determined to build a strong brand that would ensure safe protection for the clients.

As a result, he said, the company paid N3.4 billion claims to customers in the third quarter of this year.

Addressing top management staff of the company during the management retreat held in Lekki, Lagos, said we are determined to build a customer satisfying insurance institution that is passionate about adding value to the interests of all stakeholders in the company.

He said, “to be the preferred choice of the insuring public, we are big with strong hands that ensure safe protection for all our customers”

He told the participants “Notwithstanding the disequilibrium in the economy, we will continue our pursuit of our brand differentiation with renewed vigour. This is with the aim of continuing our upward push for industry leadership. In our quest for this, we are equally not unmindful of the fact that our operations must be in line with international best practices.”

According to him, we have restructured our operations to make it very flexible and friendly in line with current realities. For instance, we operate 14 branches with two in Lagos, we have set up a customer service centre with the objective of delighting our customers. Aside, the fact that this will ensure customer loyalty, we are equally sure of getting referrals from the satisfied customers.

According to him, our retail unit which handles our personal line products have been strengthened to enable us achieve our long term objective of taking insurance to the grass root, which will ultimately deepen insurance penetration in Nigeria. Some of the products we have introduced to the market are quite unique and simple in application. Our research unit is currently working on some new products and same will be introduced to the market on conclusion and receipt of regulatory approval.

Source: Guardian News